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Bill EXPRESS™ and SonicWALL solution helps generate additional revenue streams for retailers across Australia

  • 12 October, 2004 12:43

<p>Sydney. – October 11, 2004 - SonicWALL Inc. announced today that together with Australia’s fastest-growing technology company, Bill Express Limited (formally DialTime Pty Ltd), it has deployed new secure, networked solutions that are helping around 2,000 newsagents around the country generate incremental revenue streams.</p>
<p>Bill EXPRESS™ is using world-class firewall and wireless appliances from SonicWALL, (NASDAQ: SNWL), a leading provider of integrated security, productivity and mobility solutions, to deliver a reliable, real-time, secure and cost-effective payment and in-store advertising system that generates additional revenue for retailers.</p>
<p>Technology company Bill Express Limited is noted for the range of value-add services it provides retailers. Using the Bill EXPRESS™ solution, retailers connect via the Internet to process payments, and run point-of-sale (POS) display advertising on flat screens positioned in-store, using an innovative Bill Express Limited product – Point of Purchase Screens (PoPs).</p>
<p>Consisting of flat advertising screens linked into the retailer’s network, PoPs enables fully targeted and cost effective in-store promotions to be played at the POS. As the creative material is produced centrally and transmitted store by store, advertisers can easily change their messaging to match customer demographics and drive buyer behavior.</p>
<p>“This payment solution adds another revenue stream to our clients’ businesses which helps them stay profitable in highly competitive environments”, says Hal Christiansen, Managing Director of Bill Express Limited. “Bill Express helps increase the foot traffic into these stores as it creates another reason for customers to visit newsagents”.</p>
<p>“We chose SonicWALL to partner with as it offered a secure and scalable network solution. SonicWALL appliances can be deployed into SME environments with additional services easily added as the networks grow. As SonicWALL networks are extremely secure these retailers have the peace of mind that they are fully protected from all internal and external threats. The SonicWALL solution developed for Bill EXPRESS™ illustrates just how a security solution can lead to better overall customer satisfaction and increased profitability in the retail environment.”</p>
<p>“We are extremely pleased to have worked with Bill EXPRESS™ on this project,” said Tim Dickinson Regional Sales Manager for SonicWALL, Australia, New Zealand and Oceania.</p>
<p>“This is an excellent example of the type of easily managed, affordable, and customised solutions SonicWALL is able to provide the retail industry. With this solution, Bill EXPRESS™ offers a world-class payment network environment that makes a real difference to the bottom lines of participating retailers and that’s critically important in competitive environments such as the retail space.”</p>
<p>With this solution, Bill EXPRESS™ increases its focus as a challenger in the bill payment market in Australia, aiming to dramatically increase the number of retailers using the Bill EXPRESS™ solution across Australia in the months ahead.</p>
<p>Ends</p>
<p>About SonicWALL, Inc.
SonicWALL, Inc. is a leading provider of integrated network security, mobility, and productivity solutions for the SMB, enterprise, e-commerce, education, healthcare, retail/point-of-sale, and government markets. Core technologies include firewall, VPN, wireless, intrusion detection and prevention, SSL, anti-virus, and content filtering, along with award-winning security management solutions. Together, these products and technologies provide the most comprehensive distributed enforcement architecture available. SonicWALL, Inc. is headquartered in Sunnyvale, CA. SonicWALL trades on the NASDAQ exchange under the symbol SNWL. For more information visit the company web site at http://www.sonicwall.com/.</p>
<p>About Bill EXPRESS™
Bill EXPRESS™ is a division of technology company Bill Express Limited. Bill EXPRESS™ offers an in-person bill payment system, which is available via Service ATMs in over 450 Coles Supermarkets across Australia, as well as over-the-counter in over 1,800 newsagents throughout Australia. National and regional Billers, representing Telcos, Power Utilities, Councils and other organisations are committed to the program. Processing the payments involves taking payment from the customer and settling payment to the Biller account.</p>
<p>Rollout of the Bill EXPRESS™ system is continuing across Australia and during the course of 2004 and beyond, Bill EXPRESS™ will continue to recruit more merchants to service the increasing number of billers signed to the Bill EXPRESS™ program. For more information visit the company web site at http://www.billexpress.com.au</p>
<p>Contact:
Jos Budge, PR for SonicWALL
Eklektik Consulting
+ 61 2 9006 7912
+ 61 400 34 88 78
jos@eklektik-consulting.com</p>
<p>Tim Dickinson
Regional Sales Manager
SonicWALL
+ 61 2 9006 7912
tdickinson@sonicwall.com</p>
<p>Safe Harbor Regarding Forward-Looking Statements
Certain statements in this press release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. The forward-looking statements include but are not limited to statements regarding our ability to deliver enhanced VPN deployment capabilities for wide markets, our ability to enable SonicWALL devices to be deployed within third-party network infrastructures, or our ability to respond to user demand. In addition, please see the "Risk Factors" described in our Securities and Exchange Commission filings, including our Annual Report on Form 10-K for the year ended December 31, 2003 and Form 10-Q for subsequent periods, for a more detailed description of the risks facing our business. All forward-looking statements included in this release are based upon information available to SonicWALL as of the date of the release, and we assume no obligation to update any such forward-looking statement.</p>
<p>NOTE: SonicWALL is a registered trademark of SonicWALL, Inc. Other product and company names mentioned herein may be trademarks and/or registered trademarks of their respective companies.</p>

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