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NEC to stick with resellers online

NEC to stick with resellers online

NEC Computers Australia (NEC CA) has no immediate plans to begin selling its products direct to businesses online, despite the success companies such as Dell and Compaq have achieved through this method.

However, NEC CA's managing director Ronnie Dyne admitted the company was developing a Web presence which would see traditional channel partners become involved in the online distribution process.

He said the ecommerce site would provide purchasers with a "premier page" - a dedicated site that each customer alone could access and order products through.

The system would include a commission or rebate structure that would be available to NEC resellers already involved with a particular client that has made purchases online, Dyne said.

NEC CA plans to expand its distribution program in Australia, Dyne said, saying it was "not sensible business" to rely on direct sales and ignore the local channel.

For now, Dyne said NEC would be keeping an eye on what its competitors were doing in the direct-sales area - while using the Internet to "deal with customers on a better basis".

NEC also said its Packard Bell range of PCs would remain strictly for the consumer market, and would continue to be available only through established retail resellers, such as Harvey Norman and Retravision.

The company also announced it had signed a new national service deal with Getronics, and said it would be reducing its 120 service centres to approximately 20.

Dyne said the 20 remaining centres were NEC resellers who also operated as service centres.

NEC International is aiming to be a "top five player" by the 2002 - up from its current position of nine.


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