Despite Apple's well-publicised problems in the US, the company continues to enjoy strong sales in Australia, according to a new report from the International Data Corporation (IDC). In fact, the IDC report indicates that last year Apple came within a "hair's breadth of overtaking Compaq as the country's number-one PC manufacturer. "In 1995, Apple grabbed a further 0.5 percentage points of the PC market, moving it to within 0.1 points of Compaq," said Bruce McCabe, manager of IDC Australia's desktop systems program.
McCabe says 1995 was an eventful year for the PC industry, with the "top 10" PC vendor list changing significantly since 1994. McCabe attributes much of this change to the collapse of Osborne and its subsequent re-emergence as Osborne Gateway 2000. "The big improvement was by Digital, which came fourth and logged a 63.5 per cent increase in shipments on the previous year," he said.
The latest Roy Morgan BrandPlanner survey shows that home buyers think IBM, way ahead of anything else at 36 per cent. Next comes Apple at 20 per cent, Compaq at 11 per cent, then NEC, Canon (that's what the report said!), Packard Bell, Toshiba, Osborne and Acer. Bucking the trend towards buying from mass merchants, 40 per cent of respondents said they would buy from a specialist dealer.