Microsoft Australia has revealed a massive marketing campaign to promote Windows 2000, including more than $1 million devoted to training the channel.
The software giant has planned a multimillion-dollar campaign, including advertising, direct marketing, electronic marketing and channel-specific training programs.
"Windows 2000 is the most important launch in the company's history," claimed Tony Wilkinson, Microsoft product manager. "We understand that the more successful our channel partners are, the more successful Microsoft will be and that is why we are committing such huge effort and resources to the launch of Windows 2000."
Apart from its marketing effort, Microsoft has developed specialised training programs to ensure that the channel is ready for Windows 2000. More than $1 million has been spent on subsidised training for Microsoft-certified solution providers, members and value-added partners, as well as developers, senior IT architects and other IT professionals.
Microsoft has created a Channel Readiness Kit, which contains all the tools the channel needs to be prepared for Windows 2000, including sales and marketing resources, technical tools, training tools and Windows 2000 final release evaluation code.
More than 5000 of these kits have already been distributed to the channel.