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e-tail giant takes a stake down under

e-tail giant takes a stake down under

US e-tail giant Amazon.com has finally made a move in the Australian market by taking a 50 per cent share in John Fairfax Holdings' f2 Investments.f2 chief executive Nigel Dews said the company was pleased to begin a relationship with Amazon.com.f2 Investments also holds a significant stake in theSpot, parent company of leading online toy retailer ToySpot.com.au, a competitor to Amazon's own toy range. The f2 deal continues what has been a busy start to the year for Amazon.

Already this month, the world's biggest online store has taken a five per cent equity stake in online car company Greenlight.com, and entered into a strategic partnership with drugstore.com.


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