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Prion snares Acer distribution

Prion snares Acer distribution

Prion yesterday announced a distribution deal with Acer in a move designed to bolster its flagging national channel business.

Prion predicts the agreement will bring home around $6 million in Acer desktop and notebook sales between March and December this year.

The deal is billed as one of the most significant wins for Prion since it lost Compaq around a year ago and will be critical to Acer's attempt to fortify its channel after battling direct sales concerns in 1999.

The news comes after Acer told ARN in November that it was in discussions with Prion.

Michael Bosnar, Prion's managing director, said Acer will fill a gap in the company's SME market aspirations. "They have lacked a national distribution to drive it into the channel," Bosnar said of Acer's channel efforts.

He explained Acer's low-end desktops and notebooks will fit under its HP, IBM and Toshiba offerings.

Patrick Lin, managing director of Acer Computer Australia, said in a press statement he believes Prion has moved into the top tier of national distributors. "It now has the distribution muscle to help Acer reach a lot of new business customers throughout Australia."


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