Mid-market enterprise software supplier Epicor has expanded its channel program to allow its resellers to take advantage of an increasing demand for CRM solutions.
Epicor's "Channel 2000" program includes new training, marketing, and sales tools, and an expanded channel support organisation, the company said.
"A strong channel development program is essential to Epicor's continued growth and expansion into the mid-market, especially with our award-winning CRM solution," Epicor's vice president of alliances, Gary Corcoran, said.
"Our goal is to empower our VARs with enhanced training programs, new marketing tools, Web support, virtual headquarters and a streamlined support organisation.
"All of these components reaffirm our commitment to providing customer-centric solutions that will build customer satisfaction and lead to increased opportunities for our VARs," he said.
Corcoran said Epicor had organised its channel development program to provide better service to its VARs and help them to take advantage of expanding CRM market opportunities.
Last year, Epicor's CRM channel tripled from 40 VARs to approximately 120. Each new Epicor VAR receives full working software for internal use, an MDF quick start fund, training certificates and a partner welcome kit, Epicor said.
The welcome kit provides information on participation in channel marketing programs, as well as sample marketing and sales tools such as direct mail templates, scripts for telemarketing, Epicor artwork and logos, sample advertisements, demonstration scripts and instructions on organising marketing activities.