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Sausage finds winning formula

Sausage finds winning formula

What it is - A Web site focused on the Grand Prix, promoting Melbourne and the event itself. `Formula One runs 365 days per year, but this site is for the four days of the Grand Prix,' Nick Reed, account director for Sausage Interactive explained. `There is still information on the other events, but it is focused on the Grand Prix.'

Aims - To inform, entertain and promote.

Who developed it - A team of developers at Sausage Interactive in conjunction with a team from the Grand Prix Corporation. The design was done by Sausage, with input from the Grand Prix team.

Design Philosophy - The Web site is designed to complement the Grand Prix Corporation's Year 2000 marketing campaign. `Because of the nature of the Grand Prix, the site had a nat-ural structure,' Reed said. `The fact that they have a marketing campaign that targets a particular audience made building the Web site easier. There is a lot of crossover between the Web site and the marketing campaign.'

Technology used - Sausage Hot Dog was used for all the HTML coding. The online store, Pit Lane, was developed using Sausage's new e-commerce tool, Business in a Box. This is a secure online payment system, run through JECS (Java Enablement Commerce Server). `This is the first big site to use Business in a Box. It was launched about three weeks ago and aimed at the SME market, but we're utilising it more and more for our own internal purposes,' Reed said.

Timeframe - A basic, `corporate brochure' version of the Web site was put up last November, taking a week and a half to build and used pure HTML with no database connection. The second stage took four weeks of actual build time, but the thinking behind the Web site was several months.

Traffic - `It's been awesome,' Reed enthused. `We haven't kept statistics here, but the Grand Prix Corporation tell us that the first week online saw more than 40,000 visitors per day. Within an hour of the launch, the first purchases through the online store had been made.'

Hot Tips - You can send a Flash e-card anywhere in the world. The virtual postcards come with a choice of four pictures, and moving graphics.

According to Reed, the Pit Lane online store is `one of the best examples of online shopping I've seen anywhere.'http://www.grandprix.com.au


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