Sage expands on and offline

Sage expands on and offline

Accounting software vendor Sage Distribution Australia is making an aggressive push into new markets in Queensland and on the Internet.

Keen to expand its Queensland operation, Sage has signed a reseller agreement with Brisbane-based Australia Corporation, a specialist in management information services.

"We have 140 resellers around Australia but only four in Queensland," said Sage Distribution's managing director, John Marshall. "Queensland's very spread out, so we are keen to build our presence there."

Ian Hutcheson, managing director of Australia Corporation, said he chose Sage because the accounting package can be upgraded gradually.

"We have historically sold packages like MYOB and Impact. It took us three years to find Sage," Hutcheson said. "We were looking for a product that was fully upgradeable, starting at the small end and ending up with SAP, without changing the package. Changing a package involves retraining, changing databases and an inordinate amount of money."

Sage is also intent on conquering the online world and helping its resellers move into e-commerce.

The company launched a dedicated business portal for reseller and end users at its Sydney Reseller Expo last week.

"The site will serve as a platform from which a broad range of online products and services will be made available to both resellers and registered users," Marshall said.

Sage has partnered with IBM to provide a Web hosting package which offers end users up to five pages free using Instant Web Creator. Upgrades from that require Web Trader or Web Creator, which are sold for a monthly fee through Sage resellers.

Hutcheson said Sage's e-commerce strategy will complement Australia Corporation's work with management systems and wide area networks (WANs).

"It's perfect. We've started e-commerce work with some of our major clients, so Sage's Web hosting is a way for us to value add."

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