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Macromedia offers FreeHand

Macromedia offers FreeHand

Web developers will now have access to a trial version of Macromedia's interactive Web design tool Director 8 Shockwave Studio, the company has announced. Macromedia has also released the latest versions of Director and its crossmedia design and layout software, FreeHand.

Sein Chew, Macromedia's Asia-Pacific director, said Director 8 and FreeHand 9 were good opportunities for resellers, because they have established markets.

"FreeHand 9 has a mature market in the graphic artist community and people will be upgrading," Chew said. "Director is very Web-savvy. It's for higher-end applications, but it's not as common as Flash."

Expanding markets

In Australia, Macromedia has two distributors: Firmware, which carriesa complete range, and Scholastic, which has a limited range, including FreeHand.

Chew said 35-40 per cent of current revenue comes from the education sector, and Macromedia has plans to further penetrate that market. "We're currently big in the tertiary sector, but we have plans to hit the K-12 sector and individual teachers and students."

Chew said the main markets were professional developers, large corporates, SMEs, education, home users and resellers. "Web developers are important," Chew said.

"We've provided developers with the multi-user server of Director because ISPs do not provide a trial server facility. It's similar to whatwe do with one of our otherproducts, Generator, which is a graphics generator."

Macromedia has added new creative features to FreeHand including new tools to distort text and perspective and a Flash printer making it easy for developers to add an interface to print.

Shockwave, the Web player that plays Director content, has been used on a range of Web sites, including Intel, Tabasco and New Line Cinema.

When Shockwave content was added to e-commerce catalogue site Sharper Image, sales rose 200 per cent on featured products and traffic rose 300 per cent, Macromedia claimed.


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