Channel put in the picture

Channel put in the picture

Integrated Vision (IV) and Global Videoconferencing Technologies (GVT) have been selected as PictureTel's first Platinum Resellers, in a move the visual collaboration vendor claims is the final phase in its plan to sell solely through the channel in Australia.

The Platinum reseller tier is a new level, which allows accredited partners to resell and distribute PictureTel's full product range in Australia.

Trevor Buchanan, sales and marketing manager for PictureTel Australia and New Zealand, said it has also established an authorised reseller program which will focus on volume products andrelated value-added services.

According to Buchanan, PictureTel is looking for more resellers, with the company predicting a huge growth period for the videoconferencing market. PictureTel has said it plans to drive growth through its new indirect reseller-focused business model.

"The Australasian market is ready for a more focused distribution model which recognises the business opportunities within the channel," Buchanan said. "Sales volumes are continually increasing, and as a result the level of investment required from businesses has been reduced by as much as 40 per cent."

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