Hewlett Packard yesterday announced the appointment of Southern Graphtec as a reseller for its range of DesignJet Large Format Imaging printers.
The deal sees Southern Graphtec replace its former Epson business with HP.
The large format DesignJet 2800CP and 3800CP will be distributed through Southern Graphtec's Australia wide and New Zealand offices, focusing on the high end, corporate market.
"The future of large format imaging will launch us into the corporate world, which is an untapped market," said Barry Grant, managing director of Southern Graphtec.
The reseller will market the products as an alternative to outsourcing graphic production said Grant.