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IBM to bundle Kidz.net

IBM to bundle Kidz.net

Self-appointed Internet guardian for children, Kidz.net, has announced a deal with IBM Australia which will see Kidz.net's CD included in the boxes of IBM's Aptiva desktop PCs.

The subscription-based Kidz.net service is a filter through which only material considered suitable for children aged between four and 14 can be accessed. According to Kidz.net managing director Michael Fisher, the deal could be worth up to $4 million a year from a potential 70,000 subscribers.

The Kidz.net offer is for a three-month free trial, and as well as attracting future subscribers at $9.95 per month, hopes to generate advertising revenue from manufacturers and retailers targeting this demographic.

Fisher claimed that the service offers a point of differentiation for IBM in the home computer market.


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