IBM to bundle

IBM to bundle

Self-appointed Internet guardian for children,, has announced a deal with IBM Australia which will see's CD included in the boxes of IBM's Aptiva desktop PCs.

The subscription-based service is a filter through which only material considered suitable for children aged between four and 14 can be accessed. According to managing director Michael Fisher, the deal could be worth up to $4 million a year from a potential 70,000 subscribers.

The offer is for a three-month free trial, and as well as attracting future subscribers at $9.95 per month, hopes to generate advertising revenue from manufacturers and retailers targeting this demographic.

Fisher claimed that the service offers a point of differentiation for IBM in the home computer market.

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