Domain name registry newcomer Click'nGO has set its sights on breaking the dominance of Melbourne IT's Internet Names Australia (INA).
In fact, companies are already lining up to join the new registry, including those already signed with INA, according to Click'nGo senior network engineer Cliff Reardon.
Melbourne-based Click'nGo will sell .com, .net, and .org domain names from February 1 for periods of 12 months to 10 years.
Click'nGo will operate under the ICANN-approved Open Shared Registration System (OpenSRS), a cooperative SLD Registration service managed by TUCOWS.com.
OpenSRS is designed to allow domain name resellers that are not affiliated to ICANN or NSI to register domain names at wholesale prices.
"By leveraging open-source principles, firms that have sufficient application development skills can interface with our documented APIs, which in turn talk directly to Network Solutions proprietary structures," OpenSRS said.
According to the company's Website, OpenSRS is founded on the principle that access to the community domain name registry should be open to as many people as possible.
"[The community domain name registry] is a public resource and should be managed in the same manner that a park is: open and accessible to all. It is the mandate of OpenSRS to uphold this principle," the company said.
Launching its services, Click'nGo stated that its pricing policy was straightforward: "Undercut Melbourne IT and be the price leader."
And, if the most recent pricing schedules for the companies are anything to go by, Click'nGo may be well on its way to doing just that.
In contrast to INA's new pricing schedule released this week, Click'nGo's prices are approximately two-thirds the cost of INA's.
For example, a one-year registration with INA costs approximately $52, compared to Click'nGo's one-year fee of $35, while a 10-year deal with INA costs approximately $525, in contrast to Click'nGo's $360 fee.
Click'nGo is also lobbying the Federal Government through industry body au Domain Administration (auDA), to change the regulations governing the supply and administration of com.au domain names in Australia.