Inform reclassifies the channel

Inform reclassifies the channel

Channel research specialist Inform has introduced a new set of classifications for IT reseller and service organisations, with the aim of standardising companies according to their business activities and method of selling.

Inform research manager Chris Hebert said the standard, known as IITIC (Inform Information Technology Industry Classification), was set up to develop common standards for describing Australian IT channel companies. `At the moment there are so many definitions when people are talking about the channel,' he said.

Herbert describes it as a Pacific Rim version of the EITO, a standard by UK-based research company Romtec on behalf of the EITO (European Information Technology Observatory). According to Herbert, part of the reason IITIC was set up was to reflect the differences between the channel in Europe and Australia.

Herbert said it had only just instigated IITIC over the last couple of months, and it welcomed any comments from the channel on it. `What we don't want it to be is something we've written which just goes on the bookshelf and gathers dust,' he said.

Herbert believes the effect the IITIC will have on the channel is to bring it closer together. `By way of definitions it's going to clear up any ambiguities.'

He said it was being used by companies carrying out analysis on their own business, or the market in general, and IITIC allowed them to use common definitions. `Because there is a standard they're going to be comparing apples with apples.'

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