Amidst a reshuffling of its channel strategy, 3Com announced today the first phase in its CommWorks IP telephony product offering for service providers.
In April, the company will begin delivering new IP-based services to telecommunications carriers and Internet service providers enabling pre- and post-paid long distance calls, fax over IP and Internet call waiting.
IP infrastructure is expected to dominate carrier and service provider networks in as little as two years, according to Ben Cardwell, director of business development for 3Com Asia-Pacific.
"Eventually all public networks will be replaced by IP networks. That's really what we're positioning ourselves for," he said.
Known as Total Control 2000, the new offerings provide the opportunity for low-cost, revenue-generating services for both small and large players. "They level the playing field for all carriers," Cardwell said. "It allows small providers to compete with large providers."
Archie Wilson, managing director of 3Com Australia and New Zealand, said the company will work with its existing channel to deliver the products to service providers. In addition, the 500-strong reseller channel established through the Telstra/3Com Business Solutions Partner program will be leveraged.
The channel is not a traditional way to generate business with the service provider market, Wilson said, noting that distributors will be more important than resellers.
Meanwhile, 3Com is in the throes of finalising its new channel strategy, consisting of just three master distributors and three niche distributors. Details on the changes are expected over the next few weeks.