Menu revamps its shopping experience revamps its shopping experience

Multifaceted e-tailer unleashed a revamped version of its online shopping site yesterday in an attempt to extend its customer base into the traditional shopping market.

The new site sports a whole new look, including restructured "departments", more products and product information and, according to Michael Glezerson, managing director of, an extraordinary attention to detail.

The ideas for the overhaul came from all quarters and cover a broad range of aspects, he said. It includes feedback from customers saying the product images were too small, through to HP saying their products were featured in the wrong section.

According to Glezerson, the new sets out to meld the traditional shopping experience of walking into a store with the online experience. It is a trait he feels will make or break online stores. "For e-trade to succeed, it needs to mix old-world customers and new-world technology," he said.

Glezerson is not fazed by recent attacks from large traditional resellers who accused some online stores of being all hype and lacking business strategy.

"It is only a matter of time before they [traditional retailers] start beefing up their online sites," he said.

Glezerson feels that the future of online retail is strong and denies that consumers are backing away from online purchasing in the light of security and privacy issues. "Repeat customers make up 20 to 25 per cent of our customer [total]," he said.

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