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Vendor predicts a post-GST explosion

Vendor predicts a post-GST explosion

e-infrastructure software vendor Viewlocity Australia sees increasing opportunities for its resellers.

Nic Pollock, Viewlocity's managing, anticipates an "explosion of post-GST e-business activity". "I think there is a pent-up demand in the market to get into electronic business." Pollock said e-business required large degrees of integration, and used the example of having to connect CRM to the back office. He believes it's the integration required which provides opportunities for resellers.

His advice to the channel is to be on the lookout for organisations which are "relatively comfortable with core systems and are looking to leverage that investment further".

"ERP doesn't take them into the new economy on its own," he said. "They need to link that ERP system with other applications."Pollock said customers are looking at how to get into the e-business world.

"It's really just finding out what your customers' e-business initiatives are, because this will stem back to an integration issue."He said resellers need to recognise there were a lot of "very robust tools to help them deliver the project more quickly. The days of throwing endless resources at integration is over," Pollock said.

Viewlocity is always looking for partners, said Pollock. Typically its channel is made up of business consulting companies, niche resellers and systems integrators.

"The rate of ERP implementations has slowed . . . [Resellers are] looking to leverage their skills in that area and take it to the next level," Pollock said.

He believes organisations with a strong understanding of ERP systems have an advantage. In addition to its partnerships with channel companies, Viewlocity also had partnerships with software vendors. "We're touching on a number of areas there," he said. "Integration is a big word with many touchpoints." Viewlocity runs training programs for its channel, mainly with a technical focus. Pollock said the vendor's core product, AMTrix, had modules which could be plugged in depending upon what the reseller was integrating. "In many ways integration never ends in any organisation," he said. "Therefore it provides those implementation partners with a recurring revenue stream in services."According to Pollock, the five main vertical markets Viewlocity is targeting are: consumer packaged goods; transport logistics; high-tech; retail/e-tail and trading communities. The types of companies Pollock sees using its products are "large corporates in those industries and trading communities that are servicing supply-chain communities".


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