Hard drive vendor Maxtor is expecting a marked improvement in its local market share following the appointment of Tech Pacific as a volume distributor for its full range of enhanced IDE drives.
Phillip Adams, Maxtor's local director, said penetration into the local OEM market has been below expectation under the existing distribution model, which relied solely on niche Victorian player BBF after a "falling out" with Edge Technology last year.
Tech Pac is "the jewel in the crown", according to Adams and Maxtor is now targeting "18-20 per cent" of the local market through Tech Pac's huge reseller base which includes over 1200 Genuine Intel Dealers, he said.
"There is a lot of demand for our products but without a volume distributor we haven't been able to service it effectively," Adams added. "We had a falling out with Edge Technology last year which left a hole in our volume channel.
"We don't believe in a crowded distributor channel and only want the one volume distributor, so we are thrilled to have them as a distribution partner to fill that hole."Adams said that as a "specialist volume distributor", Tech Pac will be able to support the local OEM channel with things such as "credit and a good inventory". A sizeable order has been placed this week and will be available next week with Tech Pac stocking 5400 rpm drives from 7.5Gb to 60Gb and 7200 rpm drives from 10Gb to 40Gb, he said.
"It is not a Mickey Mouse order. It's indicative of a distributor that is very serious about the products," Adams added.