ARN leads channel

ARN leads channel

Daily e-mail services are increasingly becoming the most important news source in the channel with Australian Reseller News way ahead of other channel publications, according to a report, Channel Trends 2000, from market analyst Inform.

Although the resellers currently rank traditional information sources such as magazines and supplier Web sites higher than e-mail and newsletters, more than 60 per cent of resellers believe daily e-mail services will be their most important source of IT news by 2002, the report states.

Corporate dealers are most likely to take up e-mail services, with VARs favouring hard copy magazines.

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