LG signs Dicker Data for SME drive

LG signs Dicker Data for SME drive

Dicker Data is to distribute the full range of LG monitors, notebooks and optical storage.

Mel Devenish, who has been promoted to LG business manager after 18 months on the Dicker Data sales team, has been trained on the range of products along with the distributor's two business development managers.

A reseller accreditation program will offer a range of benefits including marketing support and stockholding incentives.

Dicker Data general manager, Angela Coronica, said the LG appointment was a good fit for both sides - the distributor would gain traction in the home market while the vendor would increase its presence in the SME space.

"The monitors were really attractive for us because we haven't covered the widescreen market at all," she said. "From an LG point of view, it has identified a need to get into the SME market. We cover that tier-two and tier-three space well."

National marketing manager for LG, Paul Reeves, said the vendor was particularly keen to penetrate the corporate, government and education verticals.

Other LG distributors in the Australian market include Altech, BCN Technology, Bluechip Infotech, Edsys, Leader, Omega and Todaytech. No partnerships were terminated to make way for the Dicker Data appointment.

Dicker Data plans to hold an official launch to promote its partnership with LG in Sydney on October 26. Details will be posted on the distributor's website.

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