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Samsung Revolutionises Rear Projection Television with the New L7

  • 20 October, 2004 09:48

<p>TV fanatics will be able to enjoy the ultimate home cinema experience with the introduction of Samsung’s long awaited Digital Light Processing (DLP) rear projection television range into the Australian marketplace.</p>
<p>Samsung's DLP TV offering has already redefined the television market around the world and Samsung expects its flagship L7 (SP50L7HX) model to re-invigorate the rear-projection television category in Australia.</p>
<p>By using a unique vertical projection (or rocket) mechanism in the flagship L7 model, Samsung has been able to design a sleek, slimline product, which is a world away from the large, bulky rear projection TVs of the past. The feather touch control panel on the pedestal provides the user with maximum convenience coupled with a strikingly elegant design.</p>
<p>The full range of Samsung DLP rear projection TVs use a next generation DMD processor, giving them the best picture quality of any DLP rear-projection TV on the market. This combined with a 2500:1 contrast ratio and 1000 candela screen brightness (the equivalent brightness of 1000 candles burning), means that the L7 produces a stunning picture on screen, whatever the source – conventional broadcast, digital, DVD or PC.</p>
<p>John Fragiadakis, CTV product manager, Samsung said: “Based on our worldwide successes, we plan to continue to revolutionise the Australian market with the release of this new series. DLP technology has not been used to its full potential and we aim to change this, raising the bar in this category and making the L7 a highly aspirational product”.</p>
<p>The L7 comes complete with matching home theatre that includes tall boy speakers and DVD, making it the ultimate in designer home cinema.</p>
<p>All models feature Samsung’s latest Digital Natural Image engine (DNIe3), which includes 6x density enhancement and my colour control.</p>
<p>Model: SP50L7HX (L7 50” /127cm DLP rear-projection TV), HT-DS1000 ( upright tall boy home cinema system) RRP: $9,999, Available: October 2004
Model: SP56L7HX (L7 56”/142cm DLP rear-projection TV), HT-DS1000 ( upright tall boy home cinema system) RRP: $10,999, Available: October 2004
Model: SP61L3H (L3 61”/155cm DLP rear-projection TV), RRP: $7,999, Available: October 2004
Model: SP50L3H (L3 50”/127cm DLP rear-projection TV), RRP: $6,499, Available: October 2004
Model: SP46L3H (L3 46”/117cm DLP rear-projection TV), RRP: $5,999, Available: October 2004
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Notes to editors:
SP50L7HX
With a resolution of 2.76 Mega pixel and contrast ratio of 2,500:1, brightness of 1000cd/2 the SP50L7HX delivers stunning image quality.
It features inbuilt 30Watt JBL speakers with SRS® Trusurround XT sound quality</p>
<p>The new 50-inch DLP TV can also serve as a large PC monitor of W-XGA resolution (1280x720).</p>
<p>My Colour Control features user convenience in adjusting hue levels (pinks, blues and greens) to the tastes and/or users requirements.</p>
<p>Its 720-line Progressive Scan feature delivers high-quality image data processing. And as a perfect DVD display device with its Cinema Progressive Scan feature, it enables high quality reproduction of both broadcast images and DVD movies.</p>
<p>The 650W HTDS-1000 feature HDMI connectivity and Samsung’s Hypervision technology (upscales DVDs to 576p 720p and1080i), as well as Samsung’s SDsM Sound Calibration (for easy acoustic balancing) and an omni directional powered Subwoofer. The advanced sound of Samsung’s HTDS1000 Home Theatre will complete the user’s home theatre system.</p>
<p>About Samsung Electronics</p>
<p>Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2003 parent company sales of US$36.4 billion and net income of US$5.0 billion. Employing approximately 88,000 people in 89 offices in 46 countries, the company consists of six main business units: Corporate Technology Operations, Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips, TFT-LCDs and VCRs. For more information, visit www.samsung.com</p>
<p>For further information or to organise a product review, please contact:
Carolyn Owen/ Jesse James
Edelman
T: 02 9241 3131
E: carolyn.owen@edelman.com / jesse.james@edelman.com</p>

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