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Digital Storage launches partnership program

Digital Storage launches partnership program

Storage VAR Digital Storage has announced a new partnership deal with hardware and software vendors ATL, EMC, Exabyte and Veritas.

According to Digital Storage sales director David Solsky, the company is keen to focus on products from storage specialists and has sought out partnerships with specific vendors as a result.

"All major vendors have a storage offering, but we have chosen vendors who deal only in storage because they have a vested interest in making their products work in the long term. We want to offer our clients best-of-breed solutions so we need to be working with specialists," Solsky said.

Digital Storage launched its new partnership deals at the Museum of Contemporary Art in Sydney, and used the occasion to showcase its vendor partners to prospective clients.

John McInerney EMC Clariion Partner manager for Australia and New Zealand was enthusiastic about the prospect of working with Digital Storage.

"As vendors we are very fussy, we don't take just anyone. An EMC reseller has to have the right focus and be in the right markets. It's not a matter of size, because often the larger resellers are too broad, they run too many products to carry specialist offerings," McInerney commented.

Although tape manufacturers ATL and Exabyte representatives demonstrated some rivalry, Solsky is confident that it was in Digital Storage's interest to work with both companies.

"Both work in the tape arena, an although they do have some products that cross over, we are interested on their strengths, ATL strong offering in high-end data tape market, and among other offerings Exabyte has some very important legacy products," Solsky told ARN.

Digital Storage was reportedly delighted with the evening with Solsky reporting that it was an excellent opportunity for the vendors to get together with high profile clients, and possible clients.


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