Citrix Summit surprises local resellers

Citrix Summit surprises local resellers


Early June saw the inaugural Citrix Solutions Network Summit draw resellers from across Australia and the Asia-Pacific region to Sydney for some serious channel networking.

Citrix's channel marketing manager for the Asia-Pacific region, Michael Abel, explained that the summit was based on an annual international reseller summit held in Florida. Recognising that many resellers from the Asia-Pacific region were unable to spare the time or the resources to travel to the US, Citrix decided to hold a replicate summit in Australia. According to Abel, the event was such a success that next year's summit is already being planned.

"A summit like this one has a couple of aims, of course we want to give our partners a channel update, tell them what is going on in terms of products and market development. We had the chance to focus on some of the more technical aspects of existing products, as well as marketing issue such as product positioning.

"We also wanted to provide resellers with the opportunity to catch up with their peers and counterparts - it was really a chance for the Citrix channel to do some networking and get to know each other," Abel added.

Citrix used the occasion to award three of its key regional partners with Best Reseller of the Year awards.

With branches in all state capitals, Com Tech Communications took the prize for the 1999 Reseller of the Year Australia & New Zealand. Silicon Data, recently acquired by Volante, received the 1999 Best Regional Reseller award Asia-Pacific. The award for the Reseller of the Year, Asia, went to Singapore-based Iverson Computer Associates.

Craig Bastow accepted the award for Silicon Data, of which he was director before the company became part of the Volante Group. Bastow was enthusiastic about the summit and said the award was well deserved.

"It was a great response to a four-year investment we put into marketing the Citrix server-based computing paradigm. We were among the first to take up this kind of technology and it has clearly paid off. The summit was a really good opportunity to get together with the other Citrix partners and have a chat about what we are doing, without having to go to the US."Citrix got the thumbs up from resellers who attended the event.

"It was good to get an Australian slant on what Citrix is trying to do, and I was very impressed by the Australian and New Zealand speakers. The channel loves to feel wanted and Citrix is really good at paying the channel the sort of attention we need," said Com Tech's business development manager Simon Fielding.

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