Exabyte throws carrots at channel

Exabyte throws carrots at channel

As the storage market continues to boom, Exabyte Asia-Pacific has thrown its hat into the channel incentive ring with a lucrative reward scheme.

Known as the Byte Reward scheme, the company is attempting to encourage individual reseller and distributor sales executives to boost sales by allocating points, or "bytes", to its products which can be exchanged for prizes ranging from electronics and fashion goods through to luxury holidays.

Richard Giddey, Exabyte's Australian and New Zealand regional manager, said the scheme is designed to boost what he concedes has been a "quiet time" for the company after its delayed Mammoth 1 product launch.

With the launch of the Mammoth 2 line, the company is attempting to capitalise on the delayed launch of Super DLT technology.

"I'm trying to turn the channel on and generate as much mind share as possible," said Giddey.

Although the promotion started on April 1, the company has only just started its promotion. It runs to December 31, with prizes redeemable until January 15, 2001. Resellers and distributors can also claim "bytes" against sales made from the beginning of April.

The promotion is staged on

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