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The new Myprice is right

The new Myprice is right

Come on down! All systems are go for the August launch of local "name-your-own-price" e-tailing site Myprice, according to company public affairs manager Renee Law.

Myprice, which is the local version of US-based Priceline.com, will set the ball rolling by offering international and domestic phone calls via its Web site (www.myprice.com.au), followed by airline tickets, hotel rooms and rental cars, Law said.

The introduction of these offerings on the Web site will be "staggered" over the first month of business, Law said. Myprice expects to have stitched up the first of its supply partnerships for these offerings early next week.

Using Priceline.com's name-your-own-price business model, Myprice offers customers the opportunity to purchase services at their own price. Via the site, customers nominate the price they are willing to pay for a particular service.

The customer is then notified of a successful transaction once a willing seller is found. According to Myprice, transactions are typically completed within "a few hours".

One week ago, Myprice implemented an online customer registration system. Since that time, Law said, around 40 people have registered with the site.

Myprice last week announced its appointment of advertising firm Singleton Ogilvy & Mather Group as the company's communications agency.


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