Australian e-tailer ozbuy.com has boosted the functionality of its Web site, releasing a new Quicksearch facility for printer cartridges.
The Web site already features a search engine, but ozbuy managing director Michael Glezerson explained that the vast quantity of printer cartridge types demanded a more comprehensive and user-friendly search facility.
"Research showed that customers' biggest complaint was the bewildering array of choice, with literally thousands of different products on offer," Glezerson said. "We have spent months working with the likes of Canon, Hewlett-Packard and Epsom to make it much easier. We would like to extend that to all brands, with cooperation."Glezerson said that the new search facility, which incorporates the ability to match pictures of printers and eliminate guesswork, has already doubled sales on the Web.
"We've already seen numbers double from the first day. The soft launch was a week ago, basically just to test it. We are constantly reinventing things. Gone are the days when a pretty picture and the price will suffice. Customers are very demanding and they need more."