Targeting new markets

Targeting new markets

In preparation for the predicted growth of broadband services in the Asia-Pacific region, networking equipment provider Redback Networks has announced a partnership deal with local broadband technology provider Quadtel.

According to Quadtel national sales manager Ivan Hurwitz, Redback's offerings fill a void in the broadband aggregation market because the products are purpose built.

"We focus on providing telcos with best-of-breed products and Redback doesn't really have any competitors in the market. There are some products out there that do a similar job, but most are just modified routers," Hurwitz said.

Hurwitz explained that Quadtel will focus its sales campaign on the larger telcos and ISP markets, as well as large corporate players looking at providing business services electronically to their constituents.

"We are spending a significant sum on marketing over the next year and Redback is playing an important role in the preparation of the sales campaign. We are also planning extensive internal sales and technical training to prepare for the new offerings."The company confirmed that the partnership with Quadtel will allow the vendor to meet the strong growth in demand for high-speed telecom services in Australia and New Zealand, including broadband access technologies such as Digital Subscriber Line (DSL), cable and wireless.

"Our equipment is aimed at larger business. We can work with any kind of signal and aggregate 10,0000 connections at a time. We were really interested in Quadtel because of its relationship with high-end ISPs and telecommunications companies like Telstra," explained Redback marketing director for the Asia-Pacific region, David Ko.

Although Quadtel has offices in Singapore, the deal at this stage is limited to its Sydney branch, from which Redback also hopes to sell to the New Zealand market.

"We are becoming increasingly involved in the Asia-Pacific region. We have looked at the figures and all the studies seem to say that this area is where the action is. We offer a high-end product range so our partners are very important; we depend on them for the know-how and the contacts to make the products work on the market. We need to know that they [our partners] have the skills and understanding of the market and Quadtel is ideally positioned in both respects," Ko said.

Follow Us

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments