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Manaccom gets Flash of inspiration

Manaccom gets Flash of inspiration

Brisbane-based software publisher and distributor, Manaccom, will be announcing the addition of Netgui's In-A-Flash software to its portfolio of products as the result of a new deal struck with the California developer.

The In-A-Flash range is designed for home and small-office users who want to utilise Flash animation on their websites but do not want to learn Flash programming and design skills.

Manaccom will republish and distribute In-A-Flash Pro and In-A-Flash Animation Suite in Australia and New Zealand.

"This product offers a low-priced way for people to liven up their websites - it's not a $2500 TurboCAD system," Manaccom director of publishing, James Mackay, said.

"The growth of broadband Internet use should mean sales take off rapidly - there's no reason why you shouldn't include Flash animation nowadays. It makes it available to a broad base of Internet users."

Mackay was alerted to Netgui's desire for global distribution via Avanquest, a global association of software publishers.

Netgui executives had listed the In-A-Flash product set, which

Mackay chose to republish and distribute following conversations with the US developer. Mackay said the product fitted in well with Manaccom's commitment to developing its line of fast-moving retail products.

"In-A-Flash is our number one release for October," he said. "It's the kind of product that doesn't necessarily have a brand name but has a great potential for fast growth in the retail space."

Although the distributor has deals with major retail chains such as Harvey Norman, Dick Smith, K-Mart, David Jones and OfficeWorks, Manaccom has been finding growing margins in smaller outlets.

"It is becoming more and more profitable to get products into the corner stores," Mackay said.

Since taking on Trend Micro's PC-cillin Internet security product, Mackay said sales had gone through the roof.

"A lot of corner store retailers selling one or two PCs a week with PC-cillin licences can add quite a bit of extra revenue," he said.

Manaccom moves into 1000sqm offices in Milton, Queensland, this week which, Mackay said, would give the company more options in launching OEM products.

The company recently launched 128MB flash memory drive units - its first foray into the hardware market.


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