EMC has joined with SAS Institute to create and market CRM tools, the companies announced in a joint statement. The two companies will exchange engineering talent via collaboration programs. SAS will join EMC's E-Infostructure Development program, whereas EMC will become an SAS Technology Partner, said Rick Lacroix, an EMC spokesman. Typically, SAS software is used in data warehousing applications, and the data is stored on EMC systems, Lacroix said. The companies will continue to sell and service their individual products but will work together to make those products into CRM data analysis and storage applications and hardware.