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Moneytech aims for reseller loyalty

Moneytech aims for reseller loyalty

Moneytech is planning to introduce a loyalty scheme for the local IT channel when it officially launches its third-party reseller credit scheme next year.

Akin to the Qantas Frequent Flyer or Coles Myer Fly Buys programs, it will supply vendors and distributors with cash coupons, which will entitle buyers using the Moneytech DealerCard to that amount off their next purchase.

"The distributors could brand the coupon, and use it as an incentive to get resellers to grow their business with them," Moneytech managing director, Hugh Evans, said.

Likewise, vendors could issue coupons electronically or on paper for distributors to hand to resellers, rather than offer a discount on specific stock they want to move, he said.

The new loyalty program is one of many marketing initiatives now being devised to support the upcoming launch of DealerCard.

Three types of card are being offered to resellers depending on their buying power - silver, gold or platinum - with the premium card offering more than $250,000 worth of credit.

Although the DealerCard was originally scheduled to go live this month, Evans said the company now expected to start transactions in January. An official launch of the card, along with Moneytech's marketing programs, is expected to be held before the end of the year.

Moneytech has so far failed to reach the 2000 critical mass figure set by the company before launch, but Evans said he now had enough subscribers to go live.

"We would still like more resellers to sign up, but more education needs to be done on the benefits of our service," he said.

Moneytech had exceeded the number of distributors it expected to sign up to the DealerCard, Evans said. The latest signings include Brightpoint and Cellnet.

"We envisaged one merchant initially," he said. "We now have signed up 15 distributors and are looking to have a few more come onboard."

Evans said Moneytech had also experienced a massive surge in reseller inquiries following the news of Ingram Micro's acquisition of Tech Pacific.

Many resellers were concerned about what would happen to their credit limits once the two major broad-based distributors amalgamated, he said.

"There's not enough insurance to go around in this market," he said. "This deal puts further pressure on the insurance companies for joint credit limits."

Alongside its focus on the distributor to reseller relationship, Evans said it would also be looking to implement a new sales tool catering for the reseller to end-user space.

Resellers will need to be users of the company's DealerCard in order to access the new product.


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