It has been a busy week for Compaq, which has unleashed a host of consumer products onto the market as well as a suite of Internet business solutions.
The company has revamped its Presario range and launched a number of new products in a marketing move designed to garner market share by providing bundled packages to the consumer, including desktops, notebooks and, for the first time, a colour inkjet printer. The range also comes with free installation and training to get consumers onto the Internet.
"There are lots of characteristics that are attractive to secondary markets such as small business, but these products are unashamedly marketed at consumers," said the director of Compaq's consumer division, Rob Balmer.
The Presario 5000 and 7000 series of PCs come in six colours that can be chopped and changed to suit the customer. Retail starting prices begin at $1999. Compaq has also released the Presario 1700 and 800 series in notebooks as well as four new models of monitors which feature an integrated Telex microphone.
The introduction of the IJ600 colour inkjet printer is Compaq's first entry into the mainstream inkjet market in Australia.
"Eighteen months ago we introduced printers into the US market, and we now hold the number three and five positions in sales. I think that pays homage as to how critical the three piece solution is -- consumers want one solution."In the business space, the vendor announced desktop solutions that integrate traditional computing with the Internet and wireless-capable mobile devices.
The range includes Compaq's newly released iPAQ desktop and Pocket PC, its Armada notebook range and portable projection units.
"What these devices all have in common is they combine to form tailored solutions which are highly accessible and which meet the Internet computing needs of any user," said acting manager for product and solution marketing, Tony Ignatavicius.