Multiple industry sources have revealed CHA's partnerships are in flux as two vendors are set to wind up their dealings with the Melbourne-based distributor CHA.
When contacted by ARN, printer vendor Kyocera's managing director David Finn confirmed rumours that the vendor and CHA have parted ways.
"Ultimately it is part of a gradual rationalisation of our distribution strategy. We have scaled back our distribution model," Finn commented.
"We are working with Tech Pacific as our national dealer, as well as a series of regional dealers that have specialist knowledge of parochial markets."Finn failed to confirm or deny reports of poor sales performance, saying only that CHA had failed to meet criteria to maintain distributorship.
He attributed the decision to split with CHA to a change of market focus. "CHA is setting its sights fairly firmly on the mobile market. It is focussing more toward laptops and associated peripherals, working with vendors like Toshiba and Acer," Finn said.
In an apparently separate matter, networking vendor Digi International Australia told ARN it is in the process of restructuring its distribution model. Digi manager Gary Spooner failed to confirm rumours that CHA would similarly face a similar fate.
"We are currently involved in the restructure process and at this stage we are unable to comment on how the new structure will affect our distributor line-up," Spooner said.
This news follows CHA's February announcement of the appointment of former CEO of Tracker Software Peter Thatcher as its new managing director. Thatcher immediately set on a path of aggressive consolidation which saw the distributor move away from vendors who did not fit the revised CHA business model.
CHA media represetative Rob Jolly confirmed the split with Kyocera, but denied rumours there were any problems with the partnership.
He told ARN CHA and Kyocera had parted ways on amicable terms and that the move reflected new directions being undertaken by the distributor.
Meanwhile, Jolly denied any claim that CHA had been cut out of Digi's distribution structure. "We are still selling Digi," he said.