Prion takes in CIE, drops Genicom and C.Itoh

Prion takes in CIE, drops Genicom and C.Itoh

Rationalisation of operations at distributor Siltek Asia-Pacific manifested themselves today in the folding of its printer distribution arm, CIE Pacific, under the significantly larger Prion wing of the company.

As a result, Prion has now added former CIE brands Kyocera and Minolta to the Tektronix and HP ranges it already distributes, while all ties Siltek held through CIE with printer vendors C.Itoh and Genicom have been severed.

According to Marie Evans, Siltek's group marketing manager, as a printer-only distributor, CIE was "competing against Prion", which has a much broader scope.

The Siltek Group acquired Prion in December last year. "We have eliminated some of the low-end product ranges and will now be concentrating much more on the high-end, value-added solutions side of the printer market," Evans said of the reason to discard Genicom and C.Itoh.

"The C.Itoh distributorship was only worth about $180,000 per annum and we were only a sub-distributor for Genicom," she added.

Evans said CIE stopped trading, effective August 1, and that all four staff were looked after. This included general manager Michael Rebiffe, who will be relocated to a role of equal status elsewhere in the Siltek organisation.

All support issues relating to printers sold by CIE will be dealt with by Prion.

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