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Next Byte drops out of Apple reseller listing

Next Byte drops out of Apple reseller listing

One of the companies slated to form a new Apple retail conglomerate has dropped out of the project, deciding to continue trading as an independent reseller rather than listing on the ASX with the group.

Next Byte, one of the seven companies that announced plans to form a new retail entity last month, has announced it will not participate in the merger.

The company's directors - Adam Steinhardt, Tim Kleemann and Crawford Giles, decided it would be in Next Byte's best interest to remain independent.

"Ultimately, Next Byte has been really successful by doing things in a certain way -- as a small business, that is our value," Steinhardt told ARN. "We are a dynamic, fired-up reseller, we want to change the world and we feel we are better equipped to do that as a smaller company.

"The venture is still going ahead and it will be great for the marketplace, but we like the idea of changing the world in our own way."Next Byte began five years ago in Adelaide and now owns stores across the country, recently opening its seventh venture in Melbourne. While the company initially saw the merge as a "natural progression" in Next Byte's evolution, Steinhardt said the potential for making money did not make up for losing the way the company did business.

"As owners, we were expected to cash in our chips, and we are not prepared to do that," he said. "We analysed ourselves as people and found we were becoming corporate warriors -- spending our time locked away in big buildings in suits.

That's not us. We were selling our souls to a certain extent."The remaining six companies -- Choice Connections, Design Wyse, GM Computer, Mac's Place, Manning Computers and Status Graph -- will continue with the merger, though the companies have yet to announce when they will float on the Australian Stock Exchange.


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