As a business model, application service provision still doesn't excite everybody. But it hasn't stopped local pioneer Peakhour from staking its claim on the future after closing a second round of funding oversubscribed at $40 million.
Web developers and e-commerce integrators looking to embrace expanded hosting services stand to benefit from a better resourced Peakhour, according to Megan Clarken, its chief of service operations.
"This capital injection will allow us access to more applications and to significantly expand our infrastructure," Clarken said. "That will benefit our resellers greatly."Clarken claimed resellers are crucial to the success of Peakhour and the ASP business model. "Resellers are one the most important channels we have," she said. "One of the ways in which they will be able to benefit is through an expanded sales and support team. We are focusing very heavily on resellers and feel that other [ASP players] are not catering to the resellers as well as they should."Clarken said resellers are mainly interested in value-added hosting type services at the moment given Australia's lack of high bandwidth infrastructure.
However, she claims this doesn't mean Peakhour is ignoring the second wave of ASP demand when more people have access to high bandwidth.
"For the reseller community, we are currently focusing on hosting services," Clarken said. "It would be silly to focus on bandwidth products when clearly the access isn't there. But it won't be long before it is there, and our strategy is all about being ready when it does become more broadly available."