Epson's director of marketing, Mike Pleasants, has indicated the company intends to grow the lucrative photo printer market, and work towards dispelling a trio of myths about inkjet versus traditional photo printing.
"The new photo developer in our eyes is the inkjet printer - but not everybody believes it," Pleasants said at the Picture Perfect Gallery event, which showcased 200 photographs and fine art prints of images created by 40 A/NZ photographers and artists.
They included Robin Sellick, Darren Leal, Grenville Turner and Ken Duncan. Touting advances in inkjet printing, he said the company was on a mission to change consumer perceptions.
"We have some hurdles in educating the market about three great inkjet myths including: silver halide photos are better quality than inkjet photos: silver halide photos have greater lightfastness than inkjet photos; and non paper storage lasts longer than paper," he said.
But Pleasants said the company had made great strides in the inkjet arena, and could now offer technology advancements with colour gamut, resolution and durability.
"We've undergone a decade of research and development into hardware, ink formulations and paper," he said.
This year, expect to see improvements in ink technology, more colours, more variety in media and bigger printer displays.