NSC drop Genesys for Avaya

NSC drop Genesys for Avaya

In an effort to grow its business to the wider Australian market, NSC has dropped its relationship with Genesys in favour of pursuing a lone partnership with networking vendor, Avaya.

Company chairman, Craig Neil, said the decision would see the systems integrator put a stronger focus on organisations doing business within Australia.

"The philosophy amongst most of our competitors has been to do Sydney and Victoria, then go overseas, but we've decided to remain focused on Australia," he said.

In explaining the decision to drop Genesys, Neil said the company had found greater depth, economies of scale and cost synergies could be achieved under Avaya alone.

"Two-and-a-half years ago Genesys were the industry leader," he said. "Today it is probably the reverse. The decision not to stay with Genesys is not a technical one - their product is very good - it's about commerciality and bringing the best solutions to our customers."

While competitors sought opportunities in Asia and New Zealand, NSC retained a firm belief that plenty of business remained in Australia, Neil said.

To help develop its market coverage in the government sector, NSC has expanded its Canberra office, he said.

"Brisbane also needs some attention and we have just got into Western Australia," Neil said. NSC also established a new office in Adelaide late last year.

The company had also boosted staff levels by around 20 per cent.

The refocused efforts were already beginning to win the integrator new business, Neil said. These included implementing a CRM for the Burswood Casino in WA, as well as a new deal with several financial firms in Queensland.

He said the company's national expansion plans would give it an edge over globally competitive companies.

"More global integrators are choosing not to offer local level support and are instead offering remote management of contracts," Neil said. "With complex CTI and VoIP implementations, organisations are looking for the sort of on-the-ground support in their regional area we can supply."

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