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Canon drives adoption of new open standard, announces price breaking digital SLR and stregthens its digital imaging product range

  • 21 August, 2003 16:58

<p>Canon drives adoption of new open standard, announces price breaking digital SLR and strengthens its digital imaging product range</p>
<p>Key Points:
· Canon posted record sales for first half 2003 with 12% growth in consumer imaging
· Canon announces leadership adoption of new PictBridge open standard across new products
· Canon launches new price breaking digital SLR
· Canon launches new digital still camera, scanner, digital video cameras and bubble jet printer.</p>
<p>Sydney, 21 August 2003 – Canon Australia today demonstrated its sustained market dominance in the consumer imaging sector by issuing a raft of announcements ranging from strong fiscal results and growth, its leadership adoption of a new open standard for digital photo printing, and a range of digital imaging products supporting the new standard. Included in the product announcements is the revolutionary new EOS 300D, Canon’s first digital SLR aimed at the semi-professional and enthusiast user at a price that delivers an affordable digital SLR solution.</p>
<p>“Today is a significant day for Canon and our customers. The take up of Canon product for first half 2003 has been exceptional, providing a record 12% sales growth in consumer imaging,” said Mr Shuichi Tsukahara, Managing Director for Canon Australia.</p>
<p>“We’re also delighted to be here today to celebrate a positive and defining moment in the standardisation of the connectivity of imaging products. We are the first to take the lead on the industry standard by ensuring that almost all of our new products from today onwards will fully support and incorporate PictBridge,” said Mr Tsukahara.</p>
<p>“Canon believes the market potential for photo imaging with the PC to be similar in size to the number of households connected to the Internet, which is estimated to be 42% by AC Neilsen. Direct printing however, reaches out to anyone who loves photos and enables them to easily transfer their images from the digital camera and print their digital photos,“ said Mr Tsukahara.</p>
<p>The revolutionary new EOS 300D
One of the key product announcements made today is the launch of the new EOS 300D. The EOS 300D takes the best of all of Canon’s EOS SLR camera technology, including a 6.3 megapixel CMOS sensor, and bundles it into the most affordable digital SLR on the market.</p>
<p>The EOS 300D is a significant direction for Canon in terms of developing and expanding its broad range of digital imaging solutions and is hailed as the most significant new camera since the launch of the original EOS in 1987.
“The EOS 300D is so advanced it’s affordable,” said Stuart Poignand, Marketing Manager, Canon Imaging Products Group, Canon Australia.</p>
<p>The new EOS 300D is significant for being the first digital SLR to break into the sub $2,000 price threshold.</p>
<p>“By combining Canon’s professional quality Digital SLR technology with the simplicity of Canon’s popular EOS range, we can now deliver high quality digital photography and make this accessible to a greatly expanded market,” said Mr Poignand.</p>
<p>Rapid expansion of the digital camera market and increasing breakthroughs in technology, means that Canon has been able to change the product landscape and deliver a compelling digital SLR solution more affordable to all camera enthusiasts.</p>
<p>Growth driven by sustained demand for consumer digital imaging solutions
“Overall, our growth strategy has been very successful and best demonstrated by the extraordinary growth we’ve experienced during the first half of 2003. Much of this growth was driven by the continued take up of consumer digital imaging solutions,” said Mr Poignand.</p>
<p>“This also lends weight and credence to the advanced simplicity of our solutions. Across the various product areas we’ve achieved 89% growth in digital compact cameras, 139% growth in digital SLR cameras, 144% growth in digital video cameras and an unprecedented increase of 428% growth in Canon’s multifunction products.</p>
<p>“Earlier in the year we said that the biggest driver in Canon’s growth strategy for 2003 was digital photography, and this has certainly proven to be the case. The most exciting development this year in digital imaging continues to be direct photo printing. The notion of bypassing a computer is an attractive option for those users who want an easy way to print photos at home.</p>
<p>“Canon’s embrace and support of the new PictBridge standard will further expand and empower our customers’ ability to print and make their digital memories come alive,” said Mr Poignand.</p>
<p>Other Technology Highlights Announced
PowerShot A80. Building further on its current PowerShot range, Canon has introduced the new PowerShot A80, bringing even higher specifications, performance and more advanced features to the lower end of the digital still camera market. Affordably priced, the PowerShot A80 comes equipped with a 4.0 megapixel CCD sensor, Canon 3x optical zoom, movie recording and audio playback capabilities, direct print and PictBridge capability and a vari-angle LCD monitor. Shipping 1 October, 2003, price to be advised.</p>
<p>i560 Bubble Jet Printer. The successor to the popular i550 model, the new i560 model incorporates the same outstanding technology as the higher specified i850. The i560 is both a high performer and extremely affordable in purchase price and ongoing usage. Priced at $299, the i560 is one of the fastest printers in its class with print speeds of up to 22 ppm in black and white, and up to 15 ppm in full colour and is capable of delivering a staggering 19 million droplets of ink per second at the maximum of 4800 x 1200 dpi colour resolution. The new i560 is also direct print and PictBridge compatible. Shipping 1 September, 2003.</p>
<p>MVX3i and MVX10i Digital Video Cameras. Two new dual function digital video (DV) cameras to capture vibrant video and brilliant 2.0 megapixel memories, reaffirming Canon’s leadership position in the development and design of high quality, user-friendly DV cameras. Providing both DV and digital still camera options, users have access to the combined strength of both technologies. The cameras also feature a robust 1/3.4 inch 2.0 megapixel CCD, which combines a crisp lens and image stabilisation to create and capture outstanding quality digital video and digital photos. Both units offer an array of video features including high resolution, Mini-DV format and a choice of either 4.3 aspect ratio or an advanced 16.9 widescreen mode. Both models are PictBridge compatible. Both units will ship 1 October 2003, price to be advised.</p>
<p>CanoScan LiDE 80. Streamlining advanced features into an ultra modern design, the new CanoScan LiDE 80 is a sleek and sophisticated flatbed scanner combining the unique benefits of LiDE technology with the convenience of film scanning. The CanoScan is ideal for serious scanning output in either the home or small office. Being the world’s first Contact Image Sensor (CIS) scanner to be USB powered and capable of scanning film and images at resolutions of up to 2440 X 4800 dpi, the CanoScan LiDE 80 is a new flagship addition to the popular and affordable LiDE range. Shipping 1 September, 2003 for $399 RRP.</p>
<p>About Canon Australia
Canon Australia ( was established in Australia in 1978 and is a subsidiary of the US$24.5 billion Canon Inc. group. The company is an industry leader in professional and consumer imaging solutions with a comprehensive product line that includes: networked multifunction devices, digital and analogue copiers (colour and black &amp; white), printers, scanners, video conferencing, image filing systems, fax machines, digital video cameras, cameras and lenses. Canon Australia also operates its own lease finance serve, Canon Finance Australia, which facilitates "one stop" shopping for customers wanting to lease or finance their equipment solutions. Canon Inc. is a top patent-holder of imaging technologies with a local R&amp;D centre - CISRA (Canon Information Systems Research Australia) - based in Sydney.</p>
<p>Media contact:
Myrna Van Pelt
Hill &amp; Knowlton
Ph: 02 9286 1282</p>

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