Menu
Genie Toys with e-commerce

Genie Toys with e-commerce

E-commerce group Genie Systems has secured a lucrative deal with Toys R Us to roll out supply chain system management and e-procurement for it Babies R Us division.

The Toys R Us deal uses Genie's new OrderWare system which is available through its traditional reseller channel in Australia.

"Toys R US are currently restructuring their retail strategy," said Michael Hendry, CEO and co-founder of Genie Systems. "They were looking for an application that was web based, that could be implemented in a tight time frame and was instrumental in helping them achieve a more efficient delivery service."Hendry believes the Orderware system has specific advantages for Australian resellers as opposed to imported products. "Orderware was developed in Australia and NZ so it's specifically scaled to meet the needs of the market unlike some North American applications," he said.

"It can be developed for Fortune 500 companies and offers huge opportunities for resellers to value add with solutions, integration tools and web design and integration."Genie sell direct to select customers and also through their channel partners Quoin Technologies and SoftGen. Uniysis uses the application in its ASP offerings and Genie are in negotiations with professional services firms, such as CapGemini Ernst Young, to offer it as part an integration solution.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Events

ARN Innovation Awards 2022

Innovation Awards is the market-leading awards program for celebrating ecosystem innovation and excellence across the technology sector in Australia.

EDGE 2022

EDGE is the leading technology conference for business leaders in Australia and New Zealand, built on the foundations of collaboration, education and advancement.

Brand Post

Channel Roadmap

The Channel Roadmap is a bespoke content hub housing strategic priorities from technology vendors for 2022 and beyond, partners can find the guidance on the key technologies and markets to pursue, to help build a blueprint for future success.

Show Comments