Looking to consolidate its presence in regional Australia, distributor CHA has embarked on its first regional roadshow throughout country Victoria.
The show begins on August 29 at the All Seasons Ambassador Hotel in Geelong.
Peter Thatcher, CHA managing director, said that the market in Australia was very parochial. "We understand that a regional presence is very important," he said. "We also believe customer loyalty is very important. We are lucky in that we have good relationships with vendors that are giving support at the reseller level."
CHA has recently become Acer's number one distributor nationally, and Acer's desktop PCs and TravelMate notebook range will head up the roadshow. The distributor will also showcase its range of Minolta-QMS printers, including the newly released PagePro 1100L.
Thatcher described recent field research within country Victoria as "very encouraging" as resellers displayed strong support for a concept previously only available to dealers in capital cities.
CHA has also recently finished a roadshow through Sydney, Perth, Brisbane and Melbourne, showcasing some of its other top vendors' products.
In addition, the distributor is in the process of setting up reseller assist programs to help its partners run their businesses more profitably. Thatcher said the mobile computing sector will become an increasingly important part of CHA's business. As a distributor, the company would act as a font of knowledge for vendors to pass information on to resellers.
"We have always been very, very strong in the mobile sector - we are Acer's number one distributor and we are also very strong with Toshiba. We are focusing on mobile computing to move forward."