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Canon ousts HP in inkjet printer race

Canon ousts HP in inkjet printer race

Canon may have managed to finally overtake Hewlett-Packard in the consumer inkjet race, but its two most popular printer models have been discontinued.

Latest figures from market analyst Inform has placed Canon in the top position for June inkjet sales with 35 per cent market share. The company experienced a 35 per cent growth rate on the previous month to oust HP from its long-standing position as market leader.

HP's own inkjet sales grew by 23 per cent, but with 32 per cent market share. It retains the most popular inkjet printer spot for its Deskjet 610C, but was pipped at the post by Canon, which took out the number two and three spots for its BJC-2000 and 265SP inkjet printers.

However, the Canon printers have been discontinued, replaced by the BJC-2100SP and BJC-1000SP models respectively.

According to Inform's research manager Chris Herbert, Canon was able to capitalise on its strong consumer market standing to grab the number one spot.

"The mass merchant channel had a tremendous month in June," he said. "Indeed the channel grew by 55 per cent in inkjet shipments over May, accounting for over 70 per cent of all sales and this is thought to be attributed purely to a pre-GST push by retailers."

He said Canon's continued success would rely on how it was able to consolidate its marketing strategy amongst resellers.

"It is interesting to note that, despite June's results, Inform's latest Channel Trends report on supplier ratings demonstrates that resellers continue to rate HP more highly than any other printer supplier, placing it top in every category bar one," Herbert said.


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