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Retail Solutions Briefs

Retail Solutions Briefs

Fone Zone extends reach with buyout

Mobile phone retailer Fone Zone will expand its operations across eastern Australia, acquiring The Mobile Phone Shop Company for an undisclosed amount.

The buyout will increase Fone Zone's retail store count from 12 to 38 outlets. Co-owners David McMahon and Maxine Horne said they wanted to increase the company's reach into Queensland and northern NSW. They are now planning to roll out more stores over the next 12 months and will also move into direct fulfilment and e-tailing.

The Mobile Phone Shop stores will be rebranded and operating by September 1.

"Our strategy for rolling out stores [revolves around] servicing city and regional areas - both are equally important to us," Horne said.

Western Australian games retailer goes publicWA-based computer games retailer Games ‘R' Us Australia will float on the Australian Stock Exchange.

The company, which operates 18 stores around Australia selling PC games and consoles, aims to raise $4 million in capital. An interactive retail Web site is also being developed for later this year. Shares will be issued at $0.25 per ordinary share. The offer is expected to close on September 11.www.gamesrus.net.auIntel exec joins AppleMartin Geh has joined Apple as its vice president, Asia-Pacific. Geh joined Intel in 1987 and held a variety of sales and sales management positions in the US and Asia, most recently as director, APAC Distribution Sales & Marketing at Intel. He will oversee Apple sales across the Asia-Pacific region.

"Martin has a successful track record of growing significant market share and providing excellent leadership to his teams," said Mitch Mandich, Apple's senior vice president of Worldwide Sales.

Amazon teams with ToysRus

Amazon and ToysRus will team up to launch a new co-branded online toy and video game store by September.

"[The alliance] will allow both of us to reach profitability before we would have [on our own]," Jeff Bezos, founder and CEO of Amazon, said.

Under a 10-year agreement, ToysRus will identify, buy and manage the product inventories, and Amazon will be responsible for Web site development, order fulfilment and customer service.


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