Alert messaging software vendor Vineyardsoft has set its sights on Australia, looking to sign up resellers for its KnowledgeSync 2000 messaging product.
After two years in development, Vineyardsoft pulled the veil off its KnowledgeSync 2000 product designed to target the niche knowledge management market of alert messaging last year.
Donald Farber, Vineyardsoft's vice president of marketing, has been in Australia training local channel partners. The company has signed around a half a dozen resellers, which it is looking to expand to about 20-25 over the next six months.
KnowledgeSync 2000 uses data mining across any number of applications and databases in order to send certain alerts - using e-mail, fax, pager, Web browser, WAP enabled PDA or traditional network message - based on a given scenario.
It's designed for enterprises which would benefit from the ability to notify employees, mobile sales personnel, customers, and business partners regarding a particular business scenario, as well as leveraging one-to-one marketing opportunities.
Vineyardsoft has initially targeted resellers in the CRM space in the US, a strategy Farber claims will be replicated in Australia.
Although Farber believes the applications of KnowledgeSync are not restricted to CRM solutions, it does provide a valuable add-on which he feels will enable a CRM reseller to differentiate itself from its competitors.
"The value that you're deriving from KnowledgeSync is not the money you're making off of KnowledgeSync. The value you're deriving off of KnowledgeSync is your competitive ability to win an opportunity for product x, y or z against someone else who cannot offer the KnowledgeSync component," Farber said.
Farber said easy installation and a low price point were features which made KnowledgeSync an attractive weapon in a reseller's arsenal.
"It is not sold as an off the shelf solution. So typically the product is sold as a deployment package, which includes the installation of the product, the training of an administrator - which takes anywhere from half a day to one day - plus a preconfigured number of alert scenarios specific to an organisation's business model," he said.
"By virtue of who our competitors are and where they fit in the grand scheme of things, we are a unique competitive advantage to be added to any front office or back office software solution."
Vineyardsoft is also looking to appoint a "master" or "super" reseller, which will act as the company's presence in the Asia Pacific region.
"At this point because we're still ramping up the reseller channel, although we've had a lot of people who've asked us assume that role, quite honestly it will be based on merit," Farber said.www.vineyardsoft.com