As Sydney shines under the world spotlight during the Olympic Games, the State government is actively selling the message that NSW is the digital state of Australia.
As the base for almost half of Australia's IT&T industry, Sydney is keen to showcase its wares.
The Department of State and Regional Development has labelled Sydney's North Shore the "dot-com corridor'', or the local equivalent of Silicon Valley, with more than 400 IT&T companies.
To accelerate the growth of a digital state, the government recently launched a Centre of Excellence in Electronic Business, in partnership with Unisys. This is in addition to the Australian Centre for Advanced Computing and Communications located at the Australian Technology Park in Redfern.
A department spokesman said the state's IT&T sector generates more than $A26 billion per year and employs more than 100,000 people.
He said that one-third of IT companies with regional headquarters in the Asia-Pacific choose Sydney as their base.