The GST has come and gone but Attaché Catapult has just launched a $1.3 million advertising and marketing campaign for its new business suite.
The campaign is aimed at small to medium enterprises (SMEs) who are still seeking management and accounting software since the introduction of the new tax system.
Attaché resellers can expect to benefit from increased awareness of the product. Also being targeted are businesses discovering the software they rushed out and bought for the GST deadline is not suitable for their needs.
"Businesses have realised that buying software just to get through the new tax system was short sighted." said John Edwards, marketing director for Attache Software. "Instead they need accounting software which offers practical features to change as their business grows."Commencing in late August, Attaché Software's new print advertisements will appear in a combination of national magazines and newspapers and selected business, industry and professional publications.
Using the tagline 'Accelerate Your Business', the advertisement's design reflects the advantages of networked business management software and the benefits of software which accommodates more than three users at a time.
Edwards believes the marketing challenge facing Attaché Software is the expectation among users to rely on software systems which force staff to work in isolation. One of the key selling messages is that there is a real opportunity for these businesses to improve their management and increase their productivity if staff shared vital financial and product information.