PR chick lights a Big Blue flame

PR chick lights a Big Blue flame

One of Tabloid's favourite PR chicks recently made a journey to the Back of Beyond for what is sure to be a lifelong memory for both herself and the many local people that witnessed the effort.

IBM's Pilar Martin did not change the world when she donned the Olympic Torch Relay blue and white that has been snaking its way around the country, but she sure got a buzz that, lets be honest, each and every one of us would have taken with glee if offered.

Despite having to travel all the way to Broken Hill to have a little jog of about 1km or so in the limelight for the world, our fearless Ms Martin described the whole experience as "incredible".

"There were so many people and they were treating me like I was some kind of legend," Martin said. "The crowds, the cheering and the moment were definitely memorable. I even signed a few autographs."

As a tier-one Olympic sponsor, IBM was allowed to nominate a few runners in the Relay. From what we understand, Martin came out on top of a staff incentive scheme set up to select staff representatives.

Martin claims to have put in as much preparation as any of the finely-tuned athletes to grace our shores in September. She reports the uniform, the torch itself and various other 2000 Olympic Torch Relay memorabilia presented to runners are now set to become treasured family heirlooms.

This, despite huge offers from fellow staff members to swap them for cash.

Martin denied rumours that she would be replacing the injured Tania Van Heer in the 4 x 100 metres relay at the Games themselves.

Follow Us

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.


ARN Innovation Awards 2022

Innovation Awards is the market-leading awards program for celebrating ecosystem innovation and excellence across the technology sector in Australia.

EDGE 2022

EDGE is the leading technology conference for business leaders in Australia and New Zealand, built on the foundations of collaboration, education and advancement.

Show Comments