Novell is looking to revive former glory days by reinventing itself behind its directory competencies through its latest One Net strategy.
Facing a declining share price on one side and traditional customers unsure of its future direction on the other, Novell is revamping its offerings around e-Directories, a software solutions set designed to facilitate customer interaction over the Web.
Code named DENIM (Directory Enabled Net Infrastructure Model) the new strategy signals the vendor's attempt to "move beyond the firewall" claims Novell's Australian managing director Cliff Smith.
It is designed to be the "plumbing" which enables organisations to use disparate data sources, including those located within other organisations, for e-business transactions and queries. In essence, a seamless interface to all networks.
DENIM is positioned around three core functions including Net management across all business applications regardless of LAN/WAN or Internet, content delivery/access independent of data location, and portal services to provide integration across shared e-business applications.
Novell's One Net strategy operates across all operating platforms including Windows 2000, NT, Unix, Solaris and NetWare as well as with a plethora of business and Web applications.
The move signals a significant change of tactic from the vendor who was once head to head with Microsoft.
Vice president eBusiness Group for Novell Corbin de Rubertis, who's heading up the DENIM spearhead into the open market, admitted the company was looking to partner its way to success rather than owning the market outright.
"It comes from the recognition that we can't do everything ourselves. No one can offer a truly end-to-end solution," Rubertis said. "I'm getting four or five calls a day from developers I've never even heard of saying we can solve all your problems. No longer is Novell offering the whole solution, but is now working with new look vendors."