WebEx heralds Web meeting future

WebEx heralds Web meeting future

If WebEx has its way, Australian businesses could be meeting on the Web instead of travelling across town or interstate for meetings.

The US-based provider of Web-based communication services has recently opened a sales office in Melbourne and is looking for resellers.

WebEx's services enable businesses to conduct meetings and presentations and share documents in real time over the Web using a browser. The company claims its Melbourne base will enable it to better service existing international clients and facilitate corporate sales in Australia and New Zealand.

While Kevin Mackin, managing director of WebEx Australia, does not discount the value of face-to-face meetings, he commented that meeting online will save businesses the huge costs of travelling to meetings, and improves the value of face-to-face meetings.

"If businesses are able to have smaller online meetings along the way, it will improve the value of those few big meetings which they have to conduct face to face," said Mackin.

WebEx is currently talking to and looking for software resellers, ISPs, telecommunication providers, Internet portals and online service providers. Although WebEx is also selling direct to customers, resellers will help add value to WebEx services with the product and services they currently offer, the company reports.

Resellers can integrate WebEx's services into their portals, Web_based applications, or hosted/ASP services, using a set of APIs from WebEx.

The company may also set up a sales office in Sydney at the end of the year, but has no plans for expanding its physical presence around Australia.

"We don't need a physical presence to succeed. Due to the nature of our product, we are able to meet customers anywhere in the region via the service we offer," said Mackin.

"We are closing a deal with a customer in Korea in a few days, and we have never met them except via the Web."

The company currently has six customers in Australia, including Hewlett-Packard and

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