Domain name specialist NetRegistry has signed a reseller agreement with IBM, using the extra business to promote products and services on top of its traditional domain registration business.
Under the agreement, NetRegistry will offer IBM's Websphere software in conjunction with its own domain registration, Web hosting, e-mail management and e-payments products. NetRegistry secured the deal after IBM began receiving a barrage of enquiries from SMEs during its expansive e-business advertising campaign, deciding to refer these customers onto channel partners. IBM is now passing much of its SME enquiries through to NetRegistry, providing the domain management company with new business opportunities on a daily basis.
"IBM recognises NetRegistry's core competency in tailoring a product range to the SME market," said NetRegistry chief executive officer, Larry Bloch. "In this space, IBM views itself as a provider of software licence fees, not a company with the means to satisfy the needs of SMEs."
Bloch is ecstatic with the resulting opportunities, admitting that over $100,000 of new business was secured within the first week of the arrangement. A confident Bloch also hinted at a possible initial public offering in the near future.